Plant based meat burger
Vegans and vegetarians, it’s time to rejoice! You can now show up at the cookout with something that even meat lovers will devour. Food manufacturers across the world are experimenting with ways to process plant-based protein into food that looks, cooks, and tastes just like meat.
While we will introduce you to a wicked burger which swaps whole market, expect to see this evolve into faux chicken, fish, and even eggs.
Reason - Our hunger for meat is destroying the environment and damaging our health.
Today, an astonishing 45% of the land surface of Earth is used as land for grazing and raising livestock, or growing crops to feed them. Animal agriculture puts more greenhouse gases into the atmosphere than all cars, trucks, trains, buses, ships, airplanes, and rockets combined. It pollutes and consumes more freshwater than any other industry. The clearing of forests to raise animals and the crops that feed them is the major driver of habitat loss and extinction of wild species.
Furthermore, cattle, pigs and chickens are major sources of food-borne illnesses and major incubators for dangerous viruses, including potentially lethal strains of influenza and even Ebola. The overuse of antibiotics in animal agriculture has created a public health crisis by rendering a growing number of bacterial infections in humans resistant to available antibiotics.
A growing body of epidemiological data suggests that eating a lot of “red meat” — the colloquial term for mammalian muscle — may be bad for your health and that replacing animal-derived protein in the diet with plant-derived protein could significantly reduce overall mortality rates.
Making a Better burger (plant based)
A huge study conducted to analyze how we can bypass animals and make meat directly from plants. Researcher spent more than six years studying animal meat at the molecular level to discover how it “works”–-how it handles and cooks and especially how it produces the flavors and textures people love.
Safe ingredients you know, better than you know.
This Burger is made from simple plant ingredients that people have been cooking with and eating safely for thousands of years: protein from potatoes, wheat and soy, and fat from coconuts. It also contains nutrients — vitamins, amino acids, simple sugars, minerals and iron — that are found in other healthy food we eat. In our effort to understand what makes meat so delicious, we discovered that one molecule — heme — is primarily responsible for generating the unmistakable, crave able flavor and aroma of cooked meat.
.” Heme is an iron-containing molecule that occurs naturally in every cell of every animal and plant. It’s an essential molecular building block of life — one of nature’s most ubiquitous molecules — most familiar as the molecule that carries oxygen in your blood, but also a critical part of the system every cell uses to “burn calories” from food to produce the energy that keeps you alive. Heme is super abundant in animal muscle, and it’s the abundance of heme that makes meat uniquely delicious.
Over the next few years, pork, chicken, fish, cheese, eggs the world has ever seen will be made directly from plants, using the knowhow and tools Impossible Foods is developing today. The biggest realization we’ve had so far is that the replacement of animals as the dominant technology for producing meat, fish and dairy foods is inevitable and coming soon. In the next decade, all of the foods we get today from animals will begin to be replaced by plant-based counterparts that outperform them in every way that matters to consumers — taste, nutrition and value — and trounce them in sustainability.